Suited and booted :Henrik Lundqvist, Celebrates The Opening Of The New Fifth Avenue Flagship Boutique


TAG Heuer brand ambassador Henrik Lundqvist, goaltender of the New York Rangers ice hockey team, visited the luxury watch brand’s flagship boutique on New York City’s Fifth Avenue on Wednesday, April 25.


Lundqvist visited the TAG Heuer boutique to make the final design selection of his limited-edition TAG Heuer timepiece.

He joined president and CEO of TAG Heuer North America, Kilian Muller, to discuss the final design aspects of the new limited-edition watch, which will be released later this year at the start of the new hockey season.

The New York Rangers goalie Henrik Lundqvist,  joined the team for the 2005-6 season at age 23. Back then, the native of Are, Sweden, was teased for his skinny jeans, skinny ties and European flair. He stuck with his look and is now known as perhaps the most stylish guy in the National Hockey League.


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