SUITED & BOOTED : Fashion houses support football clubs

Football and fashion have enjoyed a passionate on-off affair for years. 

Modern fashion houses noticed the big influence of footballers to their audience. So why not benefit? Putting famous footballers in their outfits became an interesting marketing strategy.

HUGO BOSS Sponsors The world’s Most Prestigious Soccer Teams


Real Madrid

Dressed by:  Hugo Boss

This is the second season in a row that the company has designed the official suit for the Football, Basketball and youth teams.

Navy blue in colour, it is part of the Create Your Look line and has been combined with light blue shirts.

The ensemble is capped off with e a knitted silk tie, also in navy blue, white detailing along the breast pocket and black leather shoes and belt.


Hugo Boss has been a sponsor of Real Madrid since 2016/17 and designed the official suits for the football and basketball teams, as well as Castilla and the respective coaching staff. 


Manchester United

Dressed by:  Paul Smith

Paul Smith provided suits for the Manchester United team in 2009

 The suits are understood to have been designed by Sir Paul Smith and are worth around £800 each.

Ahead of the new Premier League season some of Manchester United’s brightest young talents put A Suit To Travel Inthrough its paces.

Crafted from a high-twist, 100% wool yarn with natural stretch and crease recovery, A Suit To Travel In gave the players complete freedom of movement and also ensured that any creases fell away before they were allowed to form. The wool fabric of the suit is naturally breathable and wicking, helping the players stay cool and comfortable while also looking effortlessly sharp


FC Bayern München

Dressed by: Hugo Boss 

Bayern Munich suit up with Hugo Boss

Luxury fashion brand becomes official partner of German soccer giants.

A special collaboration between the football club and Hugo Boss, the players will be wearing two exclusive BOSS looks – one for travel and one for formal occasions.

The official collection references the red and blue detailing of the FC Bayern colours, which can be found on its club logo. For formal events, the team will wear a dark blue slim-fit suit, made from the finest Italian stretch wool for comfort and ease of movements, which is paired with a collared shirt and also a blue silk tie with a red edge.

For the players’ travel look, which is worn to the training camp in Shanghai, we see a set of easy-to-wear cotton chinos, denim shirt, hooded jacket in lightweight nylon and leather sneakers.

 FC Barcelona

Barcelona don’t have an official suit for next season. Their official clothing supplier, Replay, have decided not to renew their contract and there’s nothing signed with any other company. 

A number of Barça’s sponsors have commented that the club’s new economic demands when it comes to renewing contracts are becoming unacceptable. The players will at least be happy. They prefer to travel to games in tracksuits.


Chelsea FC

Dressed by: 

Blues sponsors Nike and Dior

Looking sharp in their new Dior suits, the Blues have arrived at Wembley

The luxury British menswear brand Hackett London previously designed the formal uniform for Chelsea FC



Liverpool FC

Dressed by:  Hugo Boss

Reds looking sharp in new Hugo Boss club suits

Liverpool FC, which has just signed up for a third season with Hugo Boss as its formalwear supplier. 

This season, the players will all wear slim-cut, navy, lightweight wool Boss suits from the German label’s “Create Your Look” collection at all official engagements, with a tailored-fit white cotton shirt, dark brown shoes and a matching belt – and, of course, a kit-appropriate red tie. It’s one of those classic outfits that will work on any man – and, good news, any man can buy it because every item is now available on site. Score.

AC Milan

Dressed by:  Diesel

The Diesel x AC Milan style partnership includes two types of custom-made uniforms, both strictly Made in Italy

The formal kit for players and staff consists of a hooded blazer (a real innovation for football uniforms) with stretch fleece sleeves and zips at the wrists to be worn with either a polo shirt or T-shirt (the first uniform without a shirt); a cashmere jumper with zip for very cold temperatures; a pair of iconic Diesel Jogg-Jeans with refined black treatment and a puffy parka with removable lining. The kit is complete with leather lace-up shoes featuring an all-around metal zip.

The second kit is the off-site uniform to be worn by players during transfers. The main piece is the reversible satin bomber jacket: one side celebrates AC Milan with the team colors and badge, the other tells the Diesel and AC Milan story through patch-symbols on a black background.

These include the flags of cities where the team has been victorious, the initials of the team’s English founder Herbert Kilpin and his iconic catchphrase “red as fire”. Not to mention a series of important numbers: 7, the number of Champions Leagues won by the team; 78, the year Diesel was born; 18, the number of championships won and 1889, the year AC Milan was founded. And finally Renzo Rosso’s signature “enjoy”.
The look is completed by a pair of distressed Jogg-Jeans and black leather sneakers with an all-round zip.


Manchester City 

Dressed by: Dsquared2

Dsquared2 to Dress Manchester City Soccer Team

Matching Denim shirts and Grey trousers From Top Designer: Man City take Style to a Whole New Level.

The City stars including Sergio Aguero and Leroy Sane pitched up at the airport in tight-fitting grey trousers, distressed denim shirts, with black ties and black Harrington jackets.

Manager Pep Guardiola and his coaching staff wore more conservative white shirts, with sleeveless jumpers.

The denim shirt sells for £345, and the jackets are priced at around £600.

The shoes cost £400, the trousers are £455 while the belts are priced at £245 and the ties cost £100.

The amazing designer gear is part of  City’s on-going tie in with top fashion brand DSquared2.

This is not the first foray into the sports world for Dsquared2. In 2006, the Canadian duo designed the official uniforms of Italy’s Juventus Football Club, while in 2009 they created the off-field attire for the FC Barcelona’s team. Incidentally, Guardiola was the Barcelona coach at the time. This year, the siblings realized Team Canada’s outfits for the opening ceremonies of the Olympic and Paralympic Games held in Rio de Janeiro.


Atlético de Madrid

Dressed by:  Roberto Verino

 Official Sponsor Roberto Verino, the official sponsor of the Atlético de Madrid soccer team.

The official uniform is custom-made from extra fine merino wool.

The Soccer Club’s players wearing a Roberto Verino jean shirt and pants.


Paris Saint-Germain

Dressed by:  Hugo Boss

As Paris Saint-Germain’s official fashion outfitter, HUGO BOSS continues to suit the current Ligue 1 champions and define the team’s modern, elegant look for the 2016/17 and 2017/18 seasons.

The successful partnership between Paris Saint-Germain and the Metzingen-based fashion brand was launched in 2014. As part of this agreement, the players, their coach and assistants will wear BOSS suits during their official appearances for home matches in Ligue 1 and the UEFA Champions League.


Dressed by: Trussardi

The best team in Italy prefer the greyhound brand when it comes to formal dressing. Trussardi also creates waterproof jackets, luggage, and some clothing for less formal occasions for Le Zebre.

Juventus and Trussardi have long stood for style and class. That is set to continue next season, when the Italian champions will once again be impeccably dressed in their Trussardi formal suits.


Tottenham Hotspur FC

Dressed by:  Aquascutum 

Aquascutum  is Tottenham Hotspur  Football Club’s Official Suit Partner.

Aquascutum l provide made to measure suits from its world-renowned collections to the Tottenham Hotspur First Team Squad, Coaching Staff, Management and Board of Directors.

 With over 300 stores worldwide, Aquascutum has a strong international presence, particularly in Asia where Tottenham Hotspur has over 170 million followers.


Dressed by:  Brooks Brothers

New York-based clothing brand Brooks Brothers  Dresses Inter Milan

As Inter’s official outfitter, Brooks Brothers continues to suit its squad and players with refined looks for the 2017/18 season.


Arsenal Football Club

Dressed by:  Cavallaro Napoli

Founded in 2004, Cavallaro Napoli has 17 brand stores and 400 sales points nationally and internationally.

The club suits are a navy wool slim single-breasted style, paired with a white cotton shirt, red silk tie and brown leather accessories. The suit jackets feature the club’s historical crest embroidered in the Arsenal red, and a fine knit cardigan in grey melange finishes the look. 

Cavallaro Napoli has signed a two-year deal with Arsenal Football Club. Over the next two years, the Dutch-Italian company will be the official formal wear partnerand will provide both the players,the technical staff and the management team with a completely new look. Giuseppe Cavallaro, founder and owner of Cavallaro NapoliThis is a unique opportunity. We are proud of the confidence that the


Dressed by:  Hugo Boss

AS Roma suit up with Hugo Boss

The two organisations have agreed a two-year partnership, which will see HUGO BOSS outfit the club’s players, coaches, management and technical staff with formal suits and a range of casual-wear looks.

The squad will wear BOSS at all official club events during the 2017-18 Serie A campaign, including in European competitions.

A new range, created exclusively for the team, includes a three-piece blue suit worn with a shirt and tie from the “Create Your Look” line, the collection favoured by sports stars that offers options in a variety of styles to create the perfect look for any body shape.

For the winter months, an additional coat and knitwear will also be provided.

Roma are the latest world-renowned club to join forces with HUGO BOSS: the club currently has agreements with the likes of Real Madrid, Paris Saint-Germain, Bayern Munich and Spartak Moscow.

Sevilla FC

Dressed by:   Scalpers

 Spanish brand SCALPERS  Suits Sevilla FC


Dressed by:  DIELMAR

The DIELMAR label was launched in 2001 and the first shop opened. DIELMAR now has six of its own shops in Portugal and is present in 150 retail shops specialising in men’s fashion, in the mid to high end of the market in Portugal. 

The label has worked hard on expanding to external markets and is now present in around 20 countries. It is also responsible for producing the official suits for the Portuguese football team and for Sport Lisboa e Benfica.


Dressed by:  SuitSupply

SUITSUPPLY is  the official clothing partner of Amsterdam soccer team

Suitsupply is a men’s fashion brand founded in 2000 by Fokke de Jong in Amsterdam. Suitsupply is a vertically integrated company, and the brand is known for choosing unconventional retail locations.






Borussia Dortmund

Dressed by: – OLYMP

Formalwear brand Olymp provide German club with shirts and ties. Olymp  works with their trading partner, Anson’s Herrenhaus, also an official fashion supplier to BVB, to ensure the club is fully kitted out for formal events.

FC Schalke 04 

Dressed by:  ANSON’S 

Bayer 04 Leverkusen.

Dressed by:  ANSON´S

Leicester City Football Club

Dressed by:  McCann Bespoke

McCann Bespoke have created a new look, which Leicester City Football Club have been wearing to their matches this season

McCann Bespoke  incorporated a smart-casual look this time round, with a deeper navy blue jacket in an Italian super 110’s, inside teamed with a royal blue lining and white trim, finished with each individuals initials embroidered inside. Teamed with an Italian charcoal grey flannel trouser with mother of pearl buttons. McCann Bespoke also included a grey merino wool cardigan from John Smedley, which gave a more unique and comfortable feel. In order to keep it contemporary we made the notch lapels skinnier than previously. This slimmer fit was also applied to the Egyptian cotton shirts that are made to the boy’s specific measurements.

 The Leicester City Football Club wear McCann Bespoke Tailoring suit made from Dormeuil cloth Krono.



Dressed by:  McCann Bespoke

CELTIC Football Club has appointed McCann Bespoke of Shaftsbury Avenue, London, as its Official Tailoring Partner for the 2017/18 Scottish Football season.

McCann Bespoke will be responsible for supplying bespoke suits and shirts to the players and club staff throughout the season. 

The partnership has already seen McCann become part of history, having had the honour of dressing the team for the Scottish Cup final at Hampden on May 27, the day the club secured the historic treble.

The club suits are expertly made from Italian Super 120’s Merino wool and are finished with Celtic inspired green and white coloured lining, which is echoed on the buttonholes, lapel and cuffs.

This is McCann’s first venture into the Scottish Premiership, having already carved out a name for themselves with English clubs such as Leicester City, Queens Park Rangers and Stoke City.


AS Monaco

Dressed by:  Vicomte A

 French Customer Vicomte Arthur clothes the football players of Monaco Team with Karbel shirts.


L’Olympique de Marseille 

Dressed by: IZAC


OGC Nice

Dressed by:  DUNCAN

FC Nantes 

Dressed by:  IZAC


Dressed by: Oger



Dressed by:  Hugo Boss

As Galatasaray’s official outfitter, HUGO BOSS continues to suit its squad and players with refined looks for the 2016/17 season.

The successful partnership between Galatasaray and the fashion brand was first established in 2015.

As part of this agreement, Galatasaray’s players, their coach and assistants will wear slim-cut BOSS suits from the „Create Your Look“ collection at all official appearances and when traveling.


Dressed by:  Kiğılı


Dressed by:  brook brothers



Olympiacos FC

Dressed by:  REPLAY

Olympiacos FC wears REPLAY JEANS


The famous Italian REPLAY brand, worldwide known for top quality denim products and pioneer in smart casual clothing, having already experienced a successful collaboration with the Spanish champions FC Barcelona, dressing the world stars of football like Neymar Jr, Luis Suarez, Lionel Messi is also entitled, starting the current period, the “Official Formal Wear Supplier” of Olympiakos, the top football team and Champions of Greece.

During the athletic season  2017 – 18, the players and staff of Olympiacos FC, in their official appearances in Greece and abroad, will wear the new official clothing line signed by Replay, that includes suits, shirts, ties and shoes.


FK Partizan

Dressed by:  Mona Man


Dressed by:  Cavaliere

Sparta Rotterdam

Dressed by:  Misura Sartoria

Carlton Football Club

Dressed by:  Daniel Hechter Australia


RCD Espanyol

Dressed by:  Macson



Celta de Vigo 

Dressed by:  Do Rego & Novoa

TSV 1860 Munich

Dressed by:  Digel



FC Utrecht

Dressed by:   Only for Men


Dressed by:  Hugo Boss

HUGO BOSS is lined up as exclusive fashion outfitter for top Swiss team FC Basel 1893.

For the 2016/17 season, the fashion brand dresses the renowned team, who remain unbeaten for the 8th consecutive year in the Swiss Super League.

The partnership between the long-established club and the company was formed in 2014 and guarantees the team and trainer Urs Fischer step out in style off the pitch.


L.A. Galaxy

Dressed by:  Samuelsohn

Canadian menswear label Samuelsohn partnership with L.A. Galaxy reflects the brand’s desire to grow its profile in the United States. The alignment with a sports team fits the label’s use of technical, luxury fabrics with performance-based characteristics.

For the team uniforms, Samuelsohn created an Extreme Sharkskin suit and a Grey Mohair suit. Constructed in Loro Piana wool with stretch, the suits feature Rain System waterproofing.

While other luxury brands have outfitted sports teams in fashion, a new partnership is focused on technology.

U.S. Sassuolo Calcio

Dressed by:  Messori

FC Steaua Bucuresti

Dressed by:  BIGOTTI


FC Köln

Dressed by:  Galeria Kaufhof



FC Zürich 

Dressed by: FELIX W.




Stuttgarter Kickers

Dressed by:  FELIX W


SK Rapid

Dressed by:  Bugatti 

German label bugatti  Suits Austrian top football club SK Rapid Wien .

The official outfits Fall/Winter 2017/18 of the Rapid team reach from formal (on view at the image) to casual wear inclusively bags and accessories.

Villarreal CF   

Dressed by:  Hamaki-Хо

Villarreal CF dresses trendy with HAMAKI-HO

Real Betis

Dressed by:  Spagnolo

The casual clothing line was entirely designed by Spagnolo for the Real Betis players 




Athletic Club de Bilbao

Dressed by: Lander Urquijo





Real Sociedad 

Dressed by:  Silbon




Deportivo Alavés

Dressed by: D’S Damat


Spartak Moscow  

Dressed by: D’S Damat

Turkish men’s fashion line “D’S Damat”

Spartak Moscow suit up with D’S Damat

AZ Alkmaar

Dressed by:  Cavallaro Napoli

 Dutch soccer club AZ Alkmaar have signed a sponsorship deal with Cavallaro Napoli.

The Italian-inspired, Netherlands-based clothing brand will supply formal wear to the Eredivisie side’s players and staff and will be granted a range of promotional rights




Dressed by:  Hawes & Curtis


Dressed by: -L.B.M. 1911

 Lubiam has been confirmed as Official Fashion Partner of ACF Fiorentina


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Blog at

Up ↑

%d bloggers like this: