On August 26th the biggest fight in combat sports is taking place in Las Vegas at the MGM T-Mobile Arena. The fight is between the UFC mega superstar “The Notoriousb Conor McGregor and boxing legend Floyd “Money” Mayweather
With only two days ’til the fight of the century, UFC Champion Conor McGregor has announced that he has partnered with custom clothing brand David August in creating August McGregor, a new menswear label offering complete modern suiting, sportswear and accessories inspired by McGregor’s iconic style. The diffusion brand is the first ready-to-wear offering by the luxury designer and the first apparel venture by McGregor.
Suiting complete with shirts and accessories will start at $650 retail, with suits ranging from $500–$1,200. Designed and priced to appeal to millennials who follow McGregor’s sartorial style, the premiere collection will consist of a minimum of 10 looks.
“Fashion is something that I am truly passionate about, and I am excited to share exactly that with my fans by giving them a chance to share my iconic looks,” said McGregor. “David and I have worked together for more than a few years, and I am proud of the brand and signature styles we have created. We casually chatted about doing a line together but we finally got serious over the past several months. I know the public will love what lies ahead.”
“In helping our celebrity and athletic clients use fashion as a platform to build their brand, I saw the potential to reach a wider audience for everyone involved,” added David Heil, creative director and CEO for David August. “Our custom designs are expensive, so we now have a chance to engage someone younger. We will make this easy and affordable without sacrificing quality or fit. I want every guy to experience the same power and confidence as Conor does whenever he’s wearing one of our suits.”
August McGregor’s spring/summer 2018 collection will be available to consumers at AugustMcGregor.com and better department stores in January.
McGregor has a known affinity for high-quality suits, with David Heil, CEO of David August, serving as his personal suit-maker.
Heil provides tailor-made suits and casual wear to the rich and famous. His clients have included Presidents Clinton and George W. Bush and, more recently and infamously, the bombastic Irish fighter squaring off with Mayweather.
McGregor’s collection of Heil’s three-piece suits numbers in the hundreds. The prized creation is wool and pinstriped. McGregor wore it to the press stop in Los Angeles last month and proudly showed off the pinstripes, which read read “f— you.’’
Heil, wearing a matching suit and mischievous grin that day, said he’d been searching since January for someone willing to weave profanity into the fabric. He said it was a surprise for McGregor — and countless people who have since viewed photos of the suit online. “It could have been really bad or really fantastic,’’ Heil said. “And it turned out to be a grand slam.’’
Working together, Heil and McGregor tend to swing for the fences, recently experimenting with floral prints and never sparing expense. Heil estimated the fighter each year spends more than $1 million on clothes. A good chunk of that money ends up with Heil, who said McGregor spends $5,500 to $8,500 per suit, $4,500 to $10,000 per sport coat and $565 to $895 for dress shirts when he’s ordering from Heil.
If you thought Conor McGregor’s style was something, wait until y
ou see his 3-month-old son, Conor Jack, suit up. Ahead of Saturday’s megafight against Floyd Mayweather, McGregor showed off his softer side in a photo shoot with his son, who is sporting a rather dapper three-piece suit and some stunner shades in advance of his father’s big day.
The Conor McGregor Look Book Photos
Floyd Mayweather Jr. v Conor McGregor – News Conference
Floyd Mayweather Jr. (L) and Conor McGregor prepare to face off during a news conference at the KA Theatre at MGM Grand Hotel & Casino on August 23, 2017 in Las Vegas, Nevada.
Conor McGregor arrives at Toshiba Plaza on August 22, 2017 in Las Vegas, Nevada. McGregor will fight Floyd Mayweather Jr. in a super welterweight boxing match at T-Mobile Arena on August 26 in Las Vegas.
Conor McGregor looks on during the Floyd Mayweather Jr. v Conor McGregor World Press Tour at SSE Arena on July 14, 2017 in London, England.
Floyd Mayweather Jr. v Conor McGregor World Press Tour – Toronto
Floyd Mayweather Jr. and Conor McGregor faceoff during the Floyd Mayweather Jr. v Conor McGregor World Press Tour at Budweiser Stage on July 12, 2017 in Toronto, Canada.
Floyd Mayweather Jr. v Conor McGregor World Press Tour – Los Angeles – Staples Center on July 11, 2017 in Los Angeles, California.
Conor McGregor was spotted in NYC during Saint Patrick’s Day weekend. The MMA fighter turned boxer was rocking a Louis Vuitton fur coat, David August suit, Tom Ford shoes, and a Rolex watch.