TAG Heuer Announces Tom Brady as the New Brand Ambassador

Tom Brady was recently announced as the brand ambassador of Tag Heuer. Jean-Claude Biver, President of the LVMH Group Watch Division and CEO of TAG Heuer delivered the thrilling news at the unveiling of the Carrera – Heuer 01 in New York on Tuesday night. The star quarterback of the New England Patriots is yet another sportsmen to be roped in by the brand; in the past, the watch connoisseur has brought on board, an impressive list of personalities including Cristina Ronaldo and Tiger Woods.

Brady unveiled the novel Carrera – Heuer 01, a timepiece that pays a tribute to the brand’s legacy and symbolizes the progression of the Calibre 1887. First of a newly crafted collection, the Carrera – Heuer 01 entails an innovative case, structure, design and calibre. While the dial side reveals the chronograph controls and openwork date disc.

Dressed in a slick two-piece dark suit and white shirt, the sportsman looked delighted as he took to the stage at New York’s Spring Studios on Tuesday evening.

He was accompanied by American model Molly Sims and CEO of TAG Heuer Jean-Claude Biver, who made the announcement.